iPhone in a blender

Would anybody in thier right mind put thier iphone in a blender and get it reduced to dust?. Looks like somebody has. Check this one out.
http://www.willitblend.com/videos.aspx?type=unsafe&video=iphone

It is amazing what people as marketing ideas. I am willing to bet that none of the company's other marketing ideas got so much attention as this one. This is what I call "oppurtunity obsession".